Waste management Secret in Indore

by Sadabahar Greens Pvt. Ltd.

The Secret of Indore’s Waste management-

Information, Education and Communication (IEC) is the key to behavior change which lies at the foundation of the success of the Swachh Bharat Mission.
IMC adopted and undertook a range of IEC activities ranging from traditional to audiovisual to print and electronic media to social media and digital media to change the behavior of different segments of population and those who associated with different sectors viz. hotel and restaurants, hospitals, transportation, industry, commercial complex, park and entertainment, etc in part of Waste Management. 

IEC Measures taken by IMC-

A brief description of some of the novel IEC measures taken up by IMC for behavioral change in Indore waste management is given below.
Grassroots innovations, Wall paintings, street plays, FM radio constantly upgraded its content itself through incorporating new theme-based messages to be communicated and utilizing creative ways of undertaking the same. Cultural events such as Dussehra, Ganesh festivalGandhi Jayanti were utilized as events to spread the swachhata message. An important aspect related to IEC was its integration into monitoring activities in Indore. These activities verified (monitored) the current status of service delivery in waste collection and waste segregation and waste management at every place.
Verification process of waste management took place through different means. These included. 

  1. a) 311 app for service delivery, 
  2. b) surprise checks through online site visits by users, 
  3. c) monitoring staff attendance through biometrics and online systems. 

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